So many bloggers, business owners and general internet dwellers out there are playing the numbers game. The more I tweet, the more I automate, the more I push myself on people the greater gain I will get in return. While a lot of followers, participation and fans of your stuff is great and all, you’re nowhere without engaging them.
Are you sitting there, reading this and thinking “but my marketing/social media/branding manager said I need to reach X amount of followers by X date”? Yeah, I know lots of people out there are running to get to a finish line where the numbers tell their success story. The problem with this is at the end of the race your trophy is just filled with a bunch of people who know a big fat nothing about you… And you kind of look like a pig.
What you need to do is make a plan. If your plan includes participating in social media, in any way, whether it be for your business, personal use or whatever, then decide to do unto others as you wish them to do unto you. Or however that goes. We all hate the teeth whitening tweeters, auto DMers, nonsensical bloggers and annoying Facebookers. So don’t be one of them.
Get out there and really communicate what you’re all about. Be open, transparent and oh snap, real. Be authentically awesome. Because if I don’t think you’re awesome just for having a butt load of followers or hammering my Google reader with posts you’ve written in seven minutes while eating your bagel, the people you think you’re engaging probably don’t care either.
Don’t get me wrong, those of you that do a lot with real, quality output I’m proud of you. We should all be like you. But if you can’t commit to quality engagement online, step back and reevaluate why you’re there in the first place. Your 600 followers will appreciate your funny, informative, original tweets much more than 10,500 spammers ever would.