Resume

KRISTINA EICHORN

kristinaeichorn(at)gmail(dot)com

EDUCATION

University of Oregon June 2008

Bachelor of Arts in Journalism: Public Relations

•    Minor in Journalism: Communication Studies

•    3.5 Journalism GPA

Courses: Principles of Public Relations, Visual Communications, Advanced Public Relations Writing, Public Relations Planning and Problems, Public Relations Campaigns, Mass Media Ethics, Principles of Advertising, Spanish, International Communications

WORK EXPERIENCE

AudetteMedia September 2008 – Present

Account Manager

•   Internet Marketing/SEO (Search Engine Optimization)

•    List of duties include, but not limited to:

- SEO (Search Engine Optimization) Strategies

- Analytic Reporting

- SEO Copywriting/Editing

- Keyword Research

- Social Media Optimization and Marketing

- Blog Writing and Development

- SEO Training

- Research and Discovery of New Internet Marketing Tactics

- Pay-Per-Click Advertising

- Online PR

- Technical SEO

Pronghorn June 2008 – September 2008

Office Manager, Marketing Assistant

•    Assisted with design, planning and implementation of marketing materials

•    Served as a marketing and brand representative in the face of clients

•    Managed the front desk, including client interaction and information supply

Graduate Marketing Inc., Eugene, OR February 2008 – June 2008

Advertising Coordinator, Intern

•    Built skills as a marketing professional

•    Helped to coordinate multiple advertising campaigns

•    Developed customer-relations and presentation skills

TECHNICAL SKILLS

•    Operating Systems: Both Windows, PC and Mac OS

•    Development Applications: Adobe Creative Suite [Dreamweaver, Photoshop, etc.]

•    CMS Platform Experience

•    XHTML, HTML, ASP, CSS Programming Knowledge