Ogilvy Public Relations Worldwide

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For an advertising class I once took we were required to research an ad agency, any ad agency, and write a brief description on it. I chose Ogilvy. I since have become thoroughly entranced by the agency. It’s mission, goals, creativity and caring has mesmerized me. Of all the agencies I have researched, and I have Googled my fare share, Ogilvy clearly sets themselves ahead of the pack, in my opinion. 

But you researched Ogilvy for an advertising class and this is a PR blog, why should I care about Ogilvy, you ask? Well not only is Ogilvy an advertising agency (Ogilvy & Mather,) it is an interactive agency, marketing agency and PR agency. 

For the purpose of this blog I will focus on Ogilvy Public Relations Worldwide, an international communications firm with offices worldwide. And, when I say “worldwide,” I really mean it. Ogilvy PR has offices spanning the globe: 8 locations in the United States alone, from Los Angeles, to Atlanta to New York; offices in Latin America; Over 20 locations in Europe; a handful in India; East Asia; the Pacific Islands; Australia; and over 10 offices in the Middle East.

Ogilvy works wonders on high profile cases with recognizable brands. Currently, Ogilvy PR is tackling case studies for companies such as, adidas, American Idol, BAND-AID, LG Electronics and Pizza Hut, just to name a few. Ogilvy PR is able to work wonders on such high profile cases because of it’s range of communication services. Ogilvy offers seven global communications practices, including consumer marketing, corporate, healthcare, social marketing, public affairs, technology and entertainment.  

Two Days of Twitter

What is Twitter? Twitter is a social networking, microblogging application that allows you to view what other people are doing at any given moment. On the Twitter application, in order to “follow” someone and be able to view their updates you must subscribe to their updates.

For those of you in college, or anyone who has joined the Facebook craze recently, Twitter closely compares to the status update feature of Facebook.

As another assignment for my Advanced Public Relations Writing course, we were required to subscribe to Twitter and update at least five times within 48 hours. At first, I’ll admit I was somewhat skeptical of the idea. I am not a big fan of the news feed feature on Facebook, which I find intrusive, and I automatically connected that with Twitter.

Twitter is not like the news feed portion of Facebook; if anything it resembles the status update portion and nothing else. It is nice to be able to see what others are doing, ask questions of classmates and teachers, and develop relationships with people in your network on a level free of intimidation.

Entries on Twitter are limited to 140 words. This keeps messages intimate, makes it easy and fast to update, and recognizes the fact that in general, people don’t like to read.

Twitter focuses on personal relationships and can be a great social networking tool. I recommend signing up for Twitter, getting your friends to join and even working with professors and classmates to subscribe to the application.

I ended up updating much more than five times in my two days of Twitter. I feel much closer to my classmates since, and I think it really is a great place to strengthen relationships. Try out two days of Twitter, and I bet you’ll be hooked for much longer than that.

Welcome to the Real World

This is the true story of one college student. Picked to manage a blog. Work to help other students and have her findings published. Find out what happens when she stops worrying about the future and starts living her dreams. Real World PR.

Hello PR World, this is Kristina Eichorn. I am currently a senior studying Journalism: Public Relations at the University of Oregon.

 

As an assignment for the Advanced Public Relations Writing course I am taking this term it is required that I set up this blog. Beyond simply fulfilling the requirements of the assignment, I look forward to delving into the wonderful world of blogging. I am a first-time blogger and I hope to gain a better understanding of the blogosphere while I venture into Public Relations topics.

I hope this blog will offer assistance for other public relations students and any individuals who possess a passion for PR. I plan to educate and inform about current events and issues relating to Public Relations and hope to become a tool of guidance for individuals interested in entering the professional public relations sphere.

PR

Image Courtey of MTV.com